ways of seeing art.

Ways of seeing- ways of seeing art comes from ones habit or from a conventional point of view.

European artwork uses perspective which is reality and centres on the visible world.

The evolution of the camera changed the way in which we see art it know longer has a single centre.  Constant movement gives a different perspective in a complex combination, free from time & space, giving a fresh perspective. From the evolution of the camera it has changed how we see paintings from long before the camera was invented.

Famous works of art can be seen all over the world and know longer just in galleries due to mass production of prints as postcards, posters.  Seeing them in your own context of familiarity and your own way of living changes can change the meaning. Such paintings used to be in churches, portraying records of interior life and memories. The artworks uniqueness confirms and consolidates its means through its surroundings. Therefore by it been showcased in a church it confirms its religious status and meaning. Where as when places in somewhere of familiarity its meaning can be overshadowed. You know longer travel to see the art work as previously you would, you can begin to forget its importance and meaning, its now transmitted like information. Genuine paintings have a great  aura surrounding them, when captured on camera they loose their authenticity.

Original pieces of art are still, silent and can cause and affect on the viewer they are still in time and space, where as making the paintings transmittable manipulates the image and allows for talking points changing their meaning through movement.

Film- ‘Bruegel road to calvary’the whole picture tell the narrative of sadness and grief. However on a screen you don’t see very much of the details, by the camera zooming into certain parts of the image it beings to form a new narrative showcasing costumes, emotion, landscaped and culture as well as showing a passing of time. Also film shoots of paintings add music to enhance appeal to viewer, however this distorts the orginal meaning as sound can have a effect on a persons emotions changing the initial meaning of the art work through outside elements. Once again the painting becomes transmittable changing its meaning, what comes before or after the work all so has a large part to play in its meaning. It becomes ambiguous by reproduction allowing people to use experiences and desire to relate to and change meaning.

Advertisement-  advertisement stimulates the imagination by language of words and images. As publicity is in relation to glamour. The old oil paintings have connection with and  influence advertisement, add campaigns that are set in the location of an old country manor one seen in a painting with nymphs and goddesses are now replaced with glamorous  models portraying the life we ‘desire’ to have. Also by advertisement been influenced from old paintings it can add prestige to the campaign.

Oil paintings incorporate – settings, pleasures, objects, places of prestige and gestures. The paintings show what you already had to begin with and consolidate facts which you already had. However they don’t show where they came from.

Publicity appeals to a way of life we aspire to have and have not yet achieved.