Ways of seeing- ways of seeing art comes from ones habit or
from a conventional point of view.
European artwork uses perspective which is reality and
centres on the visible world.
The evolution of the camera changed the way in which we see
art it know longer has a single centre.
Constant movement gives a different perspective in a complex combination,
free from time & space, giving a fresh perspective. From the evolution of
the camera it has changed how we see paintings from long before the camera was
invented.
Famous works of art can be seen all over the world and know
longer just in galleries due to mass production of prints as postcards,
posters. Seeing them in your own context
of familiarity and your own way of living changes can change the meaning. Such
paintings used to be in churches, portraying records of interior life and
memories. The artworks uniqueness confirms and consolidates its means through
its surroundings. Therefore by it been showcased in a church it confirms its
religious status and meaning. Where as when places in somewhere of familiarity
its meaning can be overshadowed. You know longer travel to see the art work as
previously you would, you can begin to forget its importance and meaning, its
now transmitted like information. Genuine paintings have a great aura surrounding them, when captured on
camera they loose their authenticity.
Original pieces of art are still, silent and can cause and
affect on the viewer they are still in time and space, where as making the
paintings transmittable manipulates the image and allows for talking points
changing their meaning through movement.
Film- ‘Bruegel road to calvary’the whole picture tell the
narrative of sadness and grief. However on a screen you don’t see very much of
the details, by the camera zooming into certain parts of the image it beings to
form a new narrative showcasing costumes, emotion, landscaped and culture as
well as showing a passing of time. Also film shoots of paintings add music to
enhance appeal to viewer, however this distorts the orginal meaning as sound
can have a effect on a persons emotions changing the initial meaning of the art
work through outside elements. Once again the painting becomes transmittable
changing its meaning, what comes before or after the work all so has a large
part to play in its meaning. It becomes ambiguous by reproduction allowing
people to use experiences and desire to relate to and change meaning.
Advertisement-
advertisement stimulates the imagination by language of words and
images. As publicity is in relation to glamour. The old oil paintings have
connection with and influence
advertisement, add campaigns that are set in the location of an old country
manor one seen in a painting with nymphs and goddesses are now replaced with
glamorous models portraying the life we
‘desire’ to have. Also by advertisement been influenced from old paintings it
can add prestige to the campaign.
Oil paintings incorporate – settings, pleasures, objects,
places of prestige and gestures. The paintings show what you already had to
begin with and consolidate facts which you already had. However they don’t show
where they came from.
Publicity appeals to a way of life we aspire to have and
have not yet achieved.
